HOW WE WORK: Our PROCEDURES
OUR AVERAGE PROCESS:
We've been designing dynamic promo pieces for many clients for 3 decades. We adapt our interaction with our clients to match your needs. We're happy to apply our expertise to help out a new business... and also to work with a very busy ad agency or other design team, when they know exactly what they need, and call us in as a no-nonsense, get-the-job-done top pro team.
For ESTABLISHED CLIENTS:
Once we know each other, there is a great dividend of efficiency that is available for subsequent similar new work, or revisions to existing work. We’d know your preferences, we’d have your logo(s) and probably also have other elements right at hand.
5) ARCHIVES FOR EVENTUAL POSSIBLE REVISIONS:
We scrupulously catalog and keep two separate sets of BACK-UPS of ALL our work. This makes it easier if you need something else done with any of the pieces of your job. It’s not unusual for us to retrieve a catalog, ad, brochure, or flyer from several years ago for easy updates to prices, products, or other items.
If you’re not sure about what is the best approach to your job, LET’S DISCUSS IT! (347) 610-2306 (USA Eastern Standard Time) or email our principal directly at: cartoonbob@mac.com
For NEW PROSPECTIVE CLIENTS:
Whether your project takes one day or several weeks, these next few steps represent the procedure we use to accomplish our work:
1)WE CLARIFY:
We clearly establish what is needed and wanted. This is usually the most important part of any project. Often you would be better served to come to us with only a general idea, and we can help you better define what the best possibilities and choices are. Our expert guidance and recommendations often makes a great difference towards the success of your product or service.
2) RESEARCH:
This step could be looking for stock photos, or getting information about your particular company, product, or service. We often need to get some general background about your goals, target market and your competition is doing.
3) PRODUCTION PARAMETERS:
This is an important consideration when approaching a project. To put it simply, there’s no point to create an idea that can’t be effectively produced within the associated budget and time frame.
We are very well grounded in all aspects of production, and call upon this knowledge for all appropriate projects. We submit ads and print jobs regularly to all types of publications and printers... in all major digital formats.
3) WE BLOCK OUT IDEAS AND DESIGNS:
Depending upon what you need, there are various levels at which this can occur… ranging from one of our favorite beginnings… BRIGHT IDEAS!
We’d present some ideas with professional pencil sketch, or maybe blocking out actual elements of your piece. If your piece has numerous pages of a similar nature, we’d try to establish which page has the least and most content, and design those first to arrive at a consistent design.
4) REFINEMENTS & DEVELOPMENTS LEADING TO FINALS: We’d ‘loop’ proofs back-and-forth as needed, arriving at a final digital ‘original’, ready to upload to you for print and/or web usage. Large files are sent via a server like whalemail or a custom FTP area we could set up for you. If needed, we can also ship you a CD or DVD with your files.